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Our Story


MY RED TEA  Organic Rooibos Tea is a passion for health, for fairness and for the environment


I created MY RED TEA Organic Rooibos Tea to share with you all the benefits of our 100% Organic, natural and pure Rooibos. Known to generations of South Africans, Rooibos is naturally high in anti-oxidants, caffeine-free and bursting with vitamins and minerals. 

I’m a mom of two boys and live in Corte Madera, CA, but still call South Africa my home. I grew up (literally) with Rooibos: a naturally caffeine free beverage that has been used by generations of South Africans for anything from a delicious anytime drink, to a soothing elixer for any skin at any age. A beverage to calm Baby’s colic, to putting in the bath for dry & flaky skin and even to help soothe diaper rash. You name it, we used Rooibos as the remedy.

Naturally sweet and nutty, MY RED TEA Organic Rooibos tea is delicious hot or cold, with honey, lemon or a drop of milk. Added to bath water, it acts as a soothing and hydrating elixir to soak tired and aching or sunburned bodies. 

As I’m sure you’ve gathered, I’m a massive Rooibos fan, not just because I grew up with it and it reminds me of home, but also because of the incredible health benefits it provides to the whole family – from baby to granny. Inside and out. Organic, sustainable, ethically farmed products and practices that truly deliver on health and wellness is what MY RED TEA is all about.


A few talking points:

MY RED TEA is meaningful: I created MY RED TEA to incorporate you, it’s your red tea, your health and your well being. It also belongs to the farmers and farm workers, its their red tea too and they’re proud of it. 10% of our profits support education in our Rooibos farming communities. We made our first donation to a school for farmworkers in September 2016.

No funny stuff! Just as nature intended – exactly what you should and would expect – no marketing frills or gimmicks, just 100% organic and natural Rooibos Tea.

Suppliers who share our beliefs: We’re very careful to pick suppliers who support our values and care just as much about our world and its inhabitants as we do.

Sustainable Packaging: We strive to use packaging and processes that have the least impact on the environment. 

Limited Production: MY RED TEA is selective and sources Organic Rooibos from high in the Cederberg mountains. 

It’s good for all of us: Studies have shown that Rooibos has some pretty amazing properties. Full of vitamins and minerals, it is a naturally caffeine free, gluten free product with many benefits.

It’s good for the environment: I’m a Mom of two boys and I want all of us to enjoy this planet for a good while yet – that means producing something that is sustainable and organic. No irrigation is used for Rooibos which often grows in drought like conditions, saving precious water resources. Rooibos is still harvested by hand in much the same way as it has been for hundreds of years.
Remember that each time you use MY RED TEA Organic products, your body thanks you, the community thanks you and the planet thanks you.

Take a look at our video below.
Kim Koen, Founder

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Suppliers who share our beliefs

We’re very careful to pick suppliers who support our values and care just as much about our world and its inhabitants as we do.

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Sustainable packaging


We strive to use packaging and processes that have the least impact on the environment. We selected a packaging supplier who is Forest Stewardship Council® certified, meaning they are committed to providing packaging solutions that are environmentally responsible. In 2015, our packaging supplier recycled 399 tons of material.

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Single Origin


MY RED TEA is selective and sources Organic Rooibos from high in the Cederberg mountains. The higher the altitude, the less the rain, the lower the yield, the better the Rooibos. More rugged conditions translate into richer and more dense concentration of the good stuff and flavor.

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We love our bees

Bees love the Rooibos flowers that offer rich rewards of nectar. However, as with all pea-flowers, the nectar is not available to all comers. It is only the unique foraging nature of the native Leaf Cutter and Carpenter bees that can trip the flowers for successful pollination.

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Why the Donkey?

The donkey is a traditional means of transportation in the rugged Cederberg Mountains. It is not uncommon to see a donkey cart laden with freshly cut Rooibos on its way to be processed.

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Farmer friendly

10% of the profits of MY RED TEA are committed to support education in our Rooibos farming communities, and we respect fair trade principles. Every sale helps support local communities and create jobs.

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Good for any time of your day and any time of your life

“Rooibos has been a staple part of my diet from infancy and for generations of South Africans. Loved by children and adults alike, Rooibos has been used as a cure-all for everything from stomach ache to baby bum cream, to colic, or a soothing drink with honey for a bad cold. “ Kim, Founder MY RED TEA
Unique to the Cederberg region of South Africa, Rooibos (pronounced roy-bos) thrives in the wild and as a cultivated crop. Rooibos is made from the leaves of the “red bush” plant called Aspalathus liners. 
Actually, Rooibos is not a tea at all, but rather a part of the broom-like member of the legume family of plants growing in South Africa’s fynbos region, one of the richest botanical areas in the world. The word, Rooibos, translates from the Afrikaans language as “red bush,” which refers to the way that the green, needle-shaped leaves turn red when they fall off the bush and oxidize in the sun.
Rooibos is very high in anti-oxidants, minerals and vitamins. It does not contain caffeine and has low tannin levels compared to black and green tea.

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Caffeine free Naturally sweet and 100% caffeine free, Rooibos is perfect for any age. A healthy alternative to other beverages and kids really love it.

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A long history: Rooibos has been trusted by generations of South Africans and I’m excited to share this time honored tradition with you.

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Customer Feedback

We’re very proud to have been featured by Sustainably Chic – a site that focuses on sustainable fashion, beauty & lifestyle. You can read more here

We love reading customer comments – it makes all the hard work worthwhile. We read and discuss all feedback and incorporate the feedback into our product plans.

We never pay incentives for reviews – we want to keep them genuine and honest. Check Amazon for the latest reviews and comments, but here are a few recent comments. 


“The distinct, rich flavor is true to what we drank in the Netherlands and my husband and I are thrilled to finally have found a reliable and quality source here in the USA!”


“Second purchase. Can’t drink any other tea since I’ve had this stuff! The finest!!! Permanent customer.”


“I am changed forever … this is by far the best tea I have ever had. I’ve tried to drink what I thought was good before and now it all tastes bitter compared to Rooibos tea. Hooked for life.”


“Delicious tea and a great price!! Thanks for a great deal!”


“So tasty!! I really like it!!!! I’ll buy it again when I finish the box!”


“The whole family loved the taste.”


“This is by far the BEST tea I have ever had.”


“Thanks for a great product!!!!!!!”


“I love the richness of this tea, plus MY RED TEA has recipes on their website.”


My new GO TO Rooibos!!!! #iminlove”


“The taste is delicious!! I will definitely order some more red tea.”


“Delicious and I’m super impressed with MY RED TEA’s support of the growers’ community.”


Share your own pictures on Instagram and #myredtea @myredteaco.

We’d love to see pictures of how you enjoy MY RED TEA.

Contact Us

We love the feedback, ideas and engagement we get from our customers. We’d love to hear from you.


email: info@myredtea.com
phone: 415 259 4166